One thing that got me into Lazada, online shopping is the multitudes of payment methods that they offer. Let me just get into some history of how it was before the likes of Lazada introduced credit card-less online shopping to the masses. Let us hop on an imaginary time machine and go back to the not too distant past sometime around the early 2000s which is the early beginnings of the internet commerce boom or e-commerce to give a more familiar sound. It was some kind of a gold rush. E-commerce was a very promising business endeavour back then not that it is not right now but I am just saying to illustrate in words how a lot of companies were so gung-ho about putting up online shopping and e-commerce websites to sell products and services online. There was quite a buzz and hype about those online shopping companies at first but just like Rock and Roll music the buzz died down prematurely in the middle of its flight. They pretty much did not sell products in the quantity that they thought they would and naturally if businesses aren’t selling products they are bound to either shut down or downsize. Most online companies shut down. A lot of people opined that the consumers simply are not ready for the so called internet business or the digital age. That thought may or may not be true. In fact people that time are already getting highly wired meaning a lot of people are starting to realize the power of computers and the Internet it was just that there was one reason why online sales didn’t pick up at first. It was primarily because of the payment method, a lot of people are reluctant to put their credit card information out on an unfamiliar territory like the Internet and most online shopping companies at the time didn’t offer any alternative means to pay.
Now let us go back again to the present time. Obviously e-commerce has succeeded and is a very crucial segment of business. It proves to be a very viable way to do business and right a lot of online shopping companies are offering alternative means to pay and Lazada is no exception. Lazada provided Filipino shoppers the opportunity to enjoy the benefits and convenience of online shopping by offering alternative ways to make payments. During the pre-Lazada times the only way to pay was through credit cards and that somehow placed a limit in terms of who can enjoy online shopping. Having the credit card as the only means to pay is like saying that only credit card holders can shop online. Now with Lazada’s introduction of a credit card-less payment methods like the cash on delivery payment service and Dragon pay, online shopping has become an activity that can be enjoyed by anyone who can gain access to the Internet. Lazada brought online shopping accessibility to a lot of Filipinos through the simplicity of the cash on delivery service
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